Blue Illusion's 'Life In Colour' Campaign

08 Jul 2019

Blue Illusion is set to launch one of its most exciting campaigns to date, bringing together two incredible women to celebrate the Spring 2019 season. Photographed in the renowned New York home of 97-year-old fashion icon, Iris Apfel, the campaign is titled “A Life in Colour”.

Chyka Keebaugh joined Iris in New York to photograph Blue Illusion’s latest collection bringing together two icons of fashion and lifestyle who have embraced colour through their bold and inspirational lives.

Blue Illusion's CEO, Donna Guest, brought together these two women who so perfectly embody the French 'joie de vivre'. “Both are colourful personalities who have an intense passion for life and a love of colour,” said Donna. “Both love fashion and interior décor and are not afraid to fully express their unique personalities,” she said.

Featuring the iconic Iris Apfel and lifestyle powerhouse Chyka Keebaugh, Blue Illusion’s 'Life In Colour' Campaign has launched. Shop the new range in-store now.