SOYTOY CLUB is an Australian brand that blends the best of Melbourne streetwear with Shinjuku style.

Starting in 2023, the brand has extensively toured Australia and has become a popular fixture at events like OZ Comic-Con and SMASH!, as well as their own Pop-Up locations.

Known for their bold and unique designs that are unisex, size-inclusive (xs-5xl), and often limited-run, they’ve quickly built a strong community that resonates strongly with the brand.

Having recently collaborated with Astro Boy, Bananya and Crunchyroll, as well as local artists, they have some really big and exciting collaborations coming out soon with other international IPs.