MINISO, a Japan-based designer brand was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is a variety store that offers a wide range of products at reasonable prices, including health and beauty products, licensed toys, accessories, digital and electrical appliances as well as stationery and gifts. The products are updated every seven days while maintaining low prices, yet interesting designs that often catch the eyes of consumers. MINISO is not just a brand name but also a way of life - keeping in mind the life philosophy of “simple, natural and quality” and building brand new recreational shopping atmosphere, so that customers can experience happiness, fashion and healthy lifestyles.